New York 2009

Elogico returned in the USA after a year.

New York and the ICFF were the reason of this return, that was celebrated with a conference organised by Elogico on Sunday 17th May, in the Chelsea Art Museum, where it remained for a month from 16th May to 13th June with the “SUSTAINABItaly” Exhibition.

With this show Elogico wants to illustrate its young history, including the legs in Chicago and in Venice and displaying some Partner-Firms’ products like Artemide, Bosca, Casamania, Haute Material, Horm, Morosi, Vistosi, Zanette.
In some cases, some panels told the project in detail, like it was for: Artemetica by Gabriele Centazzo (Valcucine); Solar Tree project by Ross Lovegrove (Artemide); Tecological Project by Alberto Del Biondi (Industria del Design) and Palazzetti Lelio S.p.A.

During the conference, Marco Bettiol, Professor and Director of the Research that V.I.U. (Venice International University) is doing for Elogico about “State of Art” of the Firms “made in Italy” gave his first results.  At the moment they tell us how Italian Firms are moving in this field more for legislative reasons than for real will to deep and to solve the big problems on sustainability.

Josh Owen, Designer and Professor at the Philadelphia University, presented his  SOS stool, created for CASAMANIA, a 100% recyclable product that has a great many uses and explained us how he usually thinks to the sustainability already in the planning phase, choosing all the materials with a big attention to their  duration, their environmental impact, their life-cycle. At the end of his speech he answered to all the questions of the presents spectators.

Erica Marson, journalist for the magazine Ottagono – partner of the Project - told us how this monthly review has already dealed with sustainability questions, in design and in architecture, during all the past years, maybe the/for first in Italy.
The last number of the review is entirely dedicated to this issue, so that it seems almost a collector’s piece.

Matteo Baceda, Director of Modernus, a San Francisco society, explained all the difficulties  the Italian Firms meet in American market, because of all the environmental certifications they ask, essential to obtain factor agreements. Baceda proposed us the winning-example of Bosca, a Paduan Firm, leader in indoor-doors with different tasks for American market, thanks to its long work aimed to find all the necessary certifications to call for tenders of the American great buildings.

The Exhibition SustainabITALY was under the sponsorship of Italian Culture Institute.
Elogico wants to thank the Director Renato Miracco for the organization and his backing.

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