Metalspot
Metalspot - lighting solutions and systems involving light as an element of space and also the centre of attention
METAL SPOT CHANGES ITS LOOK:
NEW BRAND, NEW IDEAS.
Just back from the celebration of its “first” 50 years in 2007, the Italian company Metal Spot faces the year 2008 with the desire for innovation and the will for renewal which has always distinguished it from other enterprises.
The most evident aspect of this change is evidenced by the revision of its brand. The initial restyling was soon replaced by a total brand review, proving that the company owned by the Spada family has now a deeper will to evolve than it seemed at the beginning of the process, which started at the end of last year.
In this sense, the new brand has assumed a different personality, now conveying all company values: solidity, rigour, quality, preciousness. Yet also tradition and classicism with a hint of transgression.
All this is not attributable to a pure graphic event but also to the addition of a “substance”: the brand, from now onwards will be accompanied by the specification “Milan 1957”.
Far from being a true pay off, the formula aims at recalling the ideal grounds according to which the company moves. Metal Spot’s “Milanese” style (conceived together with Orazio Spada’s first hand-crafted creations in a raw metal forging laboratory in the heart of the city) is the cause/effect of its attention to design, considering that Milan is internationally accredited amongst the capitals of fashion and of style in general. The date of birth gives value to Metal Spots’s company life and it launches the brand towards a longevity which for 50 years now passes crosswise through fashion, tastes and generations.
As always in Metal Spot, also this important step has been conceived in an attempt to maintain a consistent profile with its way of being and of understanding relationships, or rather according to “continuity within change”. That’s why the brand is still black whilst the specification colour has been introduced in an original fuchsia tone.
The change is not only of a formal nature but it refers to a reconsideration of the logics of the company branding. In this sense, Metal Spot is the brand upon which all the institutional and communication initiatives will focus from here on, whilst the Lus brand, introduced in 2005, remains the reference point for the part of the company collections which is dedicated to decorative products. The choice has obviously been favoured by the standing and the reputation of the Metal Spot brand amongst European players in this sector.
