Elogico is a ground-breaking new initiative promoted and created by Brandit, an Italian based communications agency with the support of the School and Art Institute of Chicago. The event held in June 2008 in Chicago is the first step in an ongoing voyage into creating a platform for exploring and promoting sustainable approaches to design. A second event is planned to be held later this year in Venice, Italy during the International Biennial of Architecture.
Brandit
Based in Venice, Italy, Brandit is the new point of reference in transatlantic communication. Working with leading Italian design brands in the communication and promotion of Design ‘Made in Italy’ on an international level.
Brandit blurs cultural and geographic boundaries, creating innovative new solutions and methodologies for communicating ideas and products, brand philosophies and new developments to an international audience.
Brandit creates new international platforms and forums analysing and developing the new approaches and trends which are at the core of the future of design, and at the heart of the business of design. International meetings, and a close working relationship with its partners allow Brandit to create symbiotic networks between international institutions, universities, cultural associations, architects, designers and the media. This network allow the message “Made in Italy” to be spread and understood the world over.
Behind Brandit’s success is a small team of people passionate about their work. Offices in Venice and Chicago are home to dynamic professionals from various backgrounds in international design, communication and marketing fields. It is their dedication to their work which allows Brandit to reach out from its base in Venice and touch design professionals in the US and around the world.
SAIC
The School of the Art Institute of Chicago
Begun under the leadership of a group of Chicago artists in 1866, the School continues as one of the largest and oldest visual art and design schools in the nation, and one of only three to retain their original affiliation with a partner museum. The School has evolved from a professional fine art ‘museum school’ to a college that, in addition to the time-honored study of painting, sculpture and printmaking, also embraces the media and time arts, design, and transdisciplinary fields such as visual and critical studies. Graduate studies in art history, theory and criticism; writing; arts administration; historic preservation; art therapy; and art education provide students with the knowledge and skills to present, interpret and preserve art, architecture, and design; to advance the arts; and to help shape our visual culture.
In the support of these diverse programs, it features a unique range of special collections and resources, from the Ryerson and Burnham libraries, first established in 1901, to the Video Data Bank, The Gene Siskel Film Center, the Fashion Resource Center, the Joan Flasch Artist’s Book Collection, and the Roger Brown Study Collection in addition to the extensive collection of art and artefacts at the Art Institute of Chicago.
In surveys of both incoming students and alumni conducted by the Kanes, Parson and Associates Inc. in 2001, alumni cited the strengths of the School and those areas that had the greatest impact on their lives:
- Tutorial based, one on one work with individual faculty
- Concentrated studio work
- Exposure to the museum
- Interaction with classmates and other students
Overall, the School received its highest marks for its encouragement of creativity throughout its programs, for the art history curriculum, and for its resources including the museum and its exhibitions.
The combined corporation of School and Art Institute of Chicago museum provides an extensive, institution-wide infrastructure that allows each department to develop their programs of study while maintaining the highest standards in facilities, resources, programs, and benefits.